BURGER KING ORGANIC SOCIAL

A grab bag of one-offs, content series, and micro-campaigns we created for Burger King social over the past few years. All ideas and art direction by yours truly.

FRIES B 4 GUYS

On Valentines Day, we highlighted a universal truth featuring two BK staples: regular and chicken fries (perhaps BK’s most well-known + widely-beloved menu item behind the Whopper).

MILLION DOLLAR WHOPPER

Kinda like Million Dollar Baby, but different. In 2024 BK announced the Million Dollar Whopper platform, which allowed fans to visualize custom Whoppers for a chance to win $1 million and have their creation featured on the menu. For launch, we worked with Studio Willem Stapel to take over iconic landmarks with custom Whoppers inspired by their locale.

WHOPPER ART WEDNESDAY

Burger King asked for a TikTok-first content series that heroed the Whopper in unexpected ways. We gave them Whopper Art Wednesday, partnering with creators to create beautiful, meaty works of art and yielding a slew of organically viral hits. Here are a few personal faves:

@burgerking watch @cravings4candles create the most delicious candle ever #WhopperArt #WhopperWednesday ♬ original sound - Burger King
@burgerking like an onion, art has layers. which layer of the Whopper is ur fave? 🎨: @cito #BKPartner #WhopperArtWednesday ♬ original sound - Burger King
@burgerking partnered with @ballpit_nails for some BK 💅 that rule! would you rock this mani? #BKpartner #whopperart #whopperwednesday ♬ Original sound - Burger King
@burgerking you can’t convince me this isn’t a real whopper #BKpartner #WhopperArtWednesday #clayart ♬ original sound - Burger King
@burgerking the Whopper isn’t just a sandwich, it’s a #WhopperArtWednesday inspiration. #BKPartner ♬ original sound - Burger King
@burgerking flame-grilled meets ice cold 🥶❤️🍔 #BKPartner @okamotostudio ♬ original sound - Burger King

WHOPPER SNEAKERS

That’s the idea. Sick of the Whopper jingle yet? Shoutout Sneaker Mechanic for bringing these to life.

SAUCE BLOTS

Burger King sauces are a hot topic of conversation among their fans, and we're always looking for unique ways to keep that conversation going. Alongside food stylist Rachel Stickley, we crafted and captured Rorschach-inspired "Sauce Blots" from real BK sauces and asked our fans to tell us what they could see.

My role: Art Director

Copywriters: John Dillon, Carrie Ann Latimer

ACDs: China Levy, Ben Wallis, Andrew Pattee

ECD: Bridget Jewell