SLURPEE SPACE DELIVERY
On July 11th, 2021, Richard Branson made headlines by launching himself into space. But nobody steals our spotlight on 7/11 day. On July 12th, we reclaimed it by announcing we'd be launching a Slurpee into space for the first time ever (7 of them, in fact…take that, Richard).
We let fans help us decide which Slurpee flavors would be launched into space. Then after touchdown, we gave the cups away to lucky commenters.
FULL BTS VIDEO:
My role: Art Director Intern
Additional AD: Christian Maine De Biran, Frans Ahlberg
Copywriters: Dan Freeda, Aron Ramstedt
GCD: Peter Wood