7-ELEVEn wanted to make a big splash for April Fools’ Day 2022. So we gave them something small.
We took the 128 ounce Big Gulp and shrunk it down to a 0.7 ounce delight: Tiny Gulp. Over the course of 3 days, we teased, launched, and took fans behind the scenes of this “new product” across socials.
bossums approved my secret project. what do you think it is? (wrong answers only, please) pic.twitter.com/hJCFoJfau2
— 7-ELEVEn (@7eleven) March 31, 2022
how many Tiny Gulp drinks can u drink in one sitting? i can drink 90 pic.twitter.com/2avD7oMjmP
— 7-ELEVEn (@7eleven) April 1, 2022
not just smol… its tiny pic.twitter.com/XAJczrFac9
— 7-ELEVEn (@7eleven) April 1, 2022
its so cute i wanna eat it but if i eat it that means i cant drink it pic.twitter.com/7Kgmh4ISFe
— 7-ELEVEn (@7eleven) April 1, 2022
what flavor Tiny Gulp are u getting and why is it all of them? pic.twitter.com/rx67yQqWxc
— 7-ELEVEn (@7eleven) April 1, 2022
tiny spill. massive tears. 😭 pic.twitter.com/X5ZcZE3jRm
— 7-ELEVEn (@7eleven) April 1, 2022
y’all i set the tiny gulp cups down and now I CANT FIND THEM. pic.twitter.com/alipMLd7Oy
— 7-ELEVEn (@7eleven) April 1, 2022
Rug pull/BTS content:
My role: Art Director
Copywriter: John Dillon
SR. CW/AD: Andrew Pattee, Nicole Farina
ECD: Bridget Jewell