7-ELEVEn: CAR OF THE YEAR
Since 2021, 7-ELEVEn has become synonymous with the car community on social, with fans constantly demanding more under the rally cry “WHERE CAR?”. To celebrate a crazy few years of #CarsOf7ELEVEn content, we asked our followers to help us crown our first-ever “Car of the Year”. Little did they know, we had something special in store for the announcement: a high-octane hype video honoring the winner and their car.
HOW WE LAUNCHED IT:
Followers had the opportunity to vote between the top performing #CarsOf7ELEVEn of 2022. We partnered with car influencers to spread the word, then took a closer look at the top 3 finalists in our feed:
At the end of December, we teased that a winner had been chosen. We then jumped into a hyper-speed production with said winner, Tyler, and his car. Just a few weeks later, we announced him as our winner with a 7-ELEVEn-ified hype video (see above).
My role: Art Director
Copywriter: John Dillon
ACD: China Levy, Ben Wallis
ECD: Bridget Jewell