BURGER KING: THE CALL
To mark the return of BK's infamous Ghost Pepper Whopper, we created a 360 campaign inspired by all things camp horror. We launched in theaters and online on Friday the 13th with a short film directed by Alfonso Gomez-Rejon (American Horror Story) that featured an interactive twist...
After watching the short film, fans were dared to submit their name and number on a microsite to randomly receive a phone call from our film VO talent:
Those who braved The Call were rewarded with a promo to try the Ghost Pepper menu for themselves.
Digital out-of-home directed users to The Call experience while paying homage to classic horror movie posters.
My role: Art Director
Copywriter: Carrie Ann Latimer
ACD: Andrew Pattee
ECD: Bridget Jewell
PRESS:
AdAge, AdWeek, USA Today, Mashed, LBB Online (read my interview 👀)